1. Project Overview
- Project Name: 3KDS
- Company Name: 3KDS.PTE.LTD
- Company Location: 15 BEACH ROAD #05-08 BEACH CENTRE SINGAPORE (189677)
- Category: IP, NFT
- Official Website: 3KDS Main Site, 3KDS Hub
- Whitepaper: 3KDS Whitepaper
- TGE Timing (expected date): Listing on Q1, 2025
Token Information
- Token Ticker: 3KDS
- Token Type: ERC-20
- Explorer Link: Etherscan
- Total Supply: 1,500,000,000
- Current Circulation Supply: 0.148%
- Smart Contract: 0x10837869f70003070b69739FAD71ea33C704FEF8
- Audit Report: 3KDS_Audit.pdf
- Market Cap: SEED 15M
2. Team
Executive Members
- Ethan Han
- Choi Hun
- Geum Hyun Sik
History and Milestones
A company founded by a team of game development experts, each with over 15 years of experience, who have collaborated closely over a long period. Building on this history of cooperation and expertise, the company prioritizes user satisfaction and pursues a mission to uncover subtle joys that may not be immediately visible, thereby creating greater value.
The company has a track record of selling Haru Entertainment to a KOSDAQ-listed company for 13 billion KRW.
3. Business
Business Status
Project Description
This project is based on the Three Kingdoms universe, reimagining the generals of the Three Kingdoms as female moe characters, and aims to expand its business into various domains. The primary business areas include entertainment, gaming, and social platforms, with current efforts focused on virtual YouTube and gaming.
a. Virtual YouTube
The virtual YouTube segment features an idol group consisting of four multinational members, with plans to release K-POP-style music. Key activities include participating in music shows, releasing tracks, hosting live broadcasts, creating short-form content, and planning offline pop-up stores for merchandise. The launch is scheduled for Q1 2025.
b. Gaming
The gaming segment leverages the virtual character IP and encompasses six games. Four of these games are ready for immediate launch, including two mobile idle games, one mobile shooting action game, and one PC strategy simulation game. The remaining two are larger-scale MORPG and ARPG titles, set to complete development by the first half of 2025.
c. Social
The social segment operates a hub page and a community site. The hub page offers blockchain-based content such as NFT gacha, enhancement, synthesis, staking, and trading, while the community site enables user discussions on various topics. By Q3 2025, a wiki focused on the IP and historical content will be added.
d. Future Plans
Starting in Q2 2025, the project will expand into IP-based webtoon production and offline merchandise, with plans to integrate blockchain technology through the use of NFTs and fan tokens.
Problems to Solve
The reason for adopting blockchain is the belief that combining IP with blockchain can revolutionize traditional businesses across both Web2 and Web3 domains.
a. Top-down IP Business → Bottom-up Collaboration
i. Users participate from the early stages of IP planning, enabling demand-driven decision-making that quickly incorporates market feedback and minimizes the risk of failure.
ii. The success of the IP is directly tied to user profits, facilitating the acquisition of loyal early adopters and maximizing viral effects.
b. Fragmented Content Across Various Media → Content Integration via Blockchain
i. Designed to ensure a seamless experience across content, such as entertainment transitioning into games or games into webtoons, thereby reducing user churn.
ii. Content and time consumed across different media are recorded on the blockchain, with rewards provided proportional to user activity.
iii. These rewards can be reused or monetized within the content ecosystem, creating an environment for sustained user engagement.
c. Low Consumer Engagement → Proactive Interaction Environment
i. By leveraging blockchain-based currencies and servers, a transparent ecosystem is established, enabling users to contribute to the IP through consumption, creation, suggestions, and management.
ii. Blockchain networks foster a borderless fandom economy, where fan activities translate into economic contributions, encouraging continuous participation.
This project aims to deliver new experiences and value by combining IP-driven entertainment with cutting-edge technology.
Project Features
In addition to receiving investment from the Kaia Fund, the project was selected as a “Kaia Wave Applicant” and designated as the first onboarding project for Kaia’s 2025 Line DApp initiative, confirming the high quality of its content. Furthermore, with the imminent launch of virtual idol activities, the project aims to enhance global recognition and influence of the Kaia brand while accelerating the expansion of the 3KDS market.
This project possesses a wealth of prepared content, making it highly likely to achieve visible results in a short period. Additionally, with in-house capabilities spanning content development, blockchain development, business, and services, the project boasts a strong advantage in adapting swiftly to market changes and responding flexibly to new opportunities.
Key Achievements
Online, the project offers various live content such as NFT gacha, synthesis, enhancement, and staking through its own platform. NFT minting was conducted in collaboration with MBX, resulting in the acquisition of 10,000 holders. To date, the platform has achieved a trading volume exceeding 80,000 KLAY, with an average of more than 1.5 transactions per user.
Competitor Comparison
| Project | Focus | Strengths | Weaknesses |
|---|---|---|---|
| Virtual Protocol | AI-based virtual characters | High tech | Not appealing to Web2 users |
| Coinmusme | Gamer and Web3-focused | Strong Web3 audience | Small user pool for branding |
| 3KDS | Entertainment-first | High-quality live interactions, Strongest in IP branding | - |
Tokenomics
Token Utilities
Using variety of contents, suggesting and voting on ecosystem improvements, Establishing DAO and encouraging ecosystem participation, managing ecosystem treasury.
Revenue Model
The project generates revenue through Web2-based activities such as in-app purchases in games, virtual activities (music releases, social media platforms, pop-up stores, etc.), as well as Web3 revenue streams like NFT sales.
Value to Kaia Ecosystem
The project plans to provide user-friendly media content such as games and virtual idols, making it easy for general users to participate in the Web3 ecosystem. Through this strategy, it is anticipated that approximately 200,000 to 300,000 new Kaia wallets will be created, demonstrating significant potential for impactful growth.
Strategies
a. DAO-Driven Community Engagement
- Implement a DAO model that empowers users to propose and vote on ecosystem improvements.
- Foster active participation by rewarding users for creating and consuming content, aligning with a decentralized governance approach.
b. Token-Based Incentives for Sustainable Growth
- Integrate token rewards into games, NFTs, and virtual idol activities to enhance user retention.
- Enable token holders to contribute directly to the expansion of the IP-driven ecosystem, sharing in its long-term value creation.
c. Cross-Media Integration
- Seamlessly link content across games, webtoons, videos, and virtual platforms to minimize user friction and maximize ecosystem engagement.
- Utilize blockchain-based NFTs to facilitate content interoperability and trading across platforms.
d. Global Web3 Ecosystem Expansion
- Partner with multinational communities to onboard users from emerging markets and expand the global footprint of the IP.
- Collaborate with NFT marketplaces and DeFi platforms to drive user adoption and strengthen the Web3 ecosystem.
e. Strategic Partnerships for Ecosystem Growth
- Forge alliances with Web2 companies and IP holders to access broader markets.
- Collaborate with major platforms in music, gaming, and fandom economies to maximize content distribution and user acquisition.
f. Dynamic Tokenomics and Transparent Vesting
- Build trust with users and investors by adopting a clear and progressive token release schedule.
- Employ cliff periods and phased vesting to ensure ecosystem stability and prevent market volatility during early stages.
g. Interoperability and Web3 Utility
- Integrate token utility with Web3-native features such as staking, liquidity mining, and governance participation.
- Enable tokens to act as a medium for value exchange within the ecosystem, supporting decentralized commerce and user-driven growth.
Business Plan
Marketing Strategy
Virtual Idol Launch (4 Members)
- Debut in Q1 2025: Release debut single and host a showcase.
- K-POP Style Focus: Launch singles/EPs accompanied by intensive marketing on YouTube and social media.
- Global Appeal: Multinational member lineup and multilingual subtitles for broader audience reach.
Cross-Promotion with Games
- Live Events: Conduct gameplays and events during virtual idol live broadcasts.
- Collaborative Sales: Offer collaboration packages including in-game skins/items and music/merchandise.
Global Fandom Building
- Music Distribution: Simultaneous releases on global platforms like Spotify and Apple Music.
- Regional Engagement: Partner with key communities in Southeast Asia, the Americas, and Europe for events.
Buzz Generation: Expand reach via social media and short-form content platforms like TikTok and YouTube Shorts.
Community Strategy
Hub Page & Community
- Sustainable Blockchain Content: Offers features like NFT gacha, enhancement, synthesis, and staking.
- Thematic Forums: Operates discussion boards dedicated to topics such as the Three Kingdoms, virtual idols, and games.
Fan Engagement
- Encouraging UGC: Promotes user-generated content through live streaming, fan meetings, and fan art contests.
- Incentivized Events: Drives ongoing participation with reward-based events such as referral programs and NFT airdrops.
Partnership Strategy
Global Platform Partnerships
- Virtual Platform Collaborations: Partnering with platforms like YouTube, Twitch, and VRChat.
- Music Distribution: Simultaneous releases on music streaming services (e.g., Melon, Spotify) to attract international fans.
Blockchain Ecosystem Partnerships
- Collaboration with Blockchain Projects: Working with entertainment projects, wallets, exchanges, and NFT marketplaces to attract new users.
- Proven Track Record: Successful partnership with MBX, with plans to continuously expand and explore new partnerships.
Traditional IP/Game Company Collaborations
- Offline Events: Co-host offline events, exhibitions, and festivals related to the Three Kingdoms.
- Joint Marketing: Collaborate with webtoon platforms, publishers, and various media outlets for cross-promotional campaigns.
Risk Points
For idols and IPs, there is a potential risk of slower initial market response. However, the strategy involves active branding efforts by leveraging exposure across various media platforms, including games and short-form content platforms, to mitigate this risk effectively.
4. Industry
Market Overview
Technological advancements are personalizing and diversifying content consumption, offering tailored experiences to consumers. However, as technology progresses, an environment enabling anyone to become a creator has led to an overflow of content. In this saturated market, IP emerges as a core survival strategy. Strong IPs connect diverse platforms and consumers through a single narrative, enhancing brand recognition and enabling efficient audience acquisition. This trend has driven major corporations like Warner Media, Discovery, and Amazon to acquire companies to secure valuable IPs.
By 2025, the influencer market for virtual humans is expected to grow sixfold, reaching approximately 14 trillion KRW, surpassing the market size for human influencers. By 2030, it is projected to expand further to about 659.475 trillion KRW.
Additionally, the growing attention toward Web3 projects leveraging AI and IP (such as Virtual Protocol and Story Protocol) has sparked significant interest in diverse content utilizing these technologies.
Potentials
The virtual idol market is regarded as a high-entry-barrier industry requiring advanced production environments, sophisticated technology, and premium tracking equipment, making it a field with unparalleled competitiveness. This distinction is further reinforced by accumulated technical expertise and in-depth know-how, creating a level of differentiation that is not easily replicated.
3KDS is fully prepared to align with these market demands and trends, with its official launch on the horizon. Notably, the project leverages virtual idol IP to independently produce diverse content such as games, webtoons, and videos. This capability enables extensive exposure of its IP across multiple media platforms, providing a highly advantageous structure for brand expansion.
5. Investment Overview
- Type : SAFT(Simple Agreement for Future Token)
- Investment Amount : US $150,000