Investment Review Proposal
1. Project Overview
Project Name: Jumping Peng
Company Name: YAYLABS
Company Location: Republic of Korea
Category: Hyper-casual Gaming
Official Website: Nifty Nerds Network
Whitepaper: In progress and to be published in a month
TGE Timing (expected date): 3Q 2025
Token Information (if applicable)
Token Ticker: $PENG
Token Type: FT
Explorer Link: N/A
Total Supply: 1 billion
Current Circulation Supply: N/A
Smart Contract: N/A
Audit Report: Currently not available, discussions ongoing with CertiK.
Market Cap: Targeting $40M for strong market presence.
2. Team
Executive Members
- Mindy (Founder): KAIST Mathematics B.A., Global Investment Banking, Private Equity
- Kevin (Product Director): Global Head PD of Everyone’s Marble ($2B+), Former Company Director at Netmarble
- Theo (CFO): JP Morgan & Chase, Yozma Group, Seoul National Univ.
- Snoo (CTO): Full-stack Developer, Former Lead Developer at eBay and Samsung
- Arya (Project Manager): Game Publishing Director, Netmarble, Pearl Abyss
History and Milestones
- 2024: Partnerships with KAIA, Planitarium, Iskra, Superwalk, Dragon Swap, Kaia Kakao Community.
- 2023: IDA Note raised over $2M from major gaming companies and VCs.
- 2022: Raised $1M seed investment led by SV, an early investor in BTS.
3. Business
Business Status
Project Description
Jumping Peng is a hypercasual gaming platform designed to captivate users through engaging gameplay and proven retention strategies. The game features:
- Real-time PvP battles with rankings.
- Adventure mode offering progressive difficulty to maintain long-term engagement.
- Character collection and progression systems for deeper user investment.
- Social features like leaderboards to foster competition and community engagement.
Our retention rates reflect the game’s strong appeal and design. With Day-1 Retention (D1) at 65%, Jumping Peng significantly outperforms typical hypercasual games, as verified by major publishers. This is a testament to our team’s expertise, built on years of game operations and creating immersive experiences.
Problems to Solve
User Retention
- Problem: Most hypercasual games face low retention rates, relying heavily on rewards to retain users, which often results in unsustainable token economies.
- Solution: Unlike reward-dependent strategies, Jumping Peng achieves retention through its core gameplay appeal, including engaging mechanics, competitive social features, and seasonal ranking systems.
Revenue Model
- Problem: Hypercasual games typically depend on advertising revenue, with limited diversification.
- Solution: Jumping Peng leverages a balanced token economy, complemented by NFT integration, to establish multiple revenue streams, including in-app purchases (IAP), NFTs, and advertising
Web3 Adoption
- Problem: Web3 games often have high entry barriers due to complex wallets and token systems.
- Solution: Our seamless Web3 integration via LINE Mini App and intuitive token mechanics lower these barriers, offering a smooth onboarding process for casual users.
Project Features
Game modes
- Real-time PVP battle
- Score-based battle with seasonal weekly ranking
- Competitive leaderboard system
- Adventure mode
- Progressive difficulty
- Character collection
Core mechanics
- Movement system
- Fast side-scrolling action
- Precise movement controls
- FEVER system
- Power-up mode
- Score multipliers
- Combo system
- Chain-based scoring
- Multiplier mechanics
Character system
- Multiple unique characters
- Character customization
- Special abilities and attributes
Key Achievements
- Beta Version DAU: 10,000+
- Day-1 Retention Rate: 64.47%
- Core Development Completion: 90%
Competitor Comparison
Successful mini-app games like Tiao Yi Tiao and Bombie have demonstrated the potential of hypercasual mechanics in driving massive user adoption. These games excel with simple controls, quick sessions, and strong social features, achieving milestones like 100M+ DAU (Tiao Yi Tiao) or 2M+ users (Bombie). Their seamless platform integration and viral marketing have set benchmarks in the mini-app ecosystem.
However, Jumping Peng goes beyond by offering:
- Real-time PvP gameplay that adds depth and interaction beyond basic hypercasual mechanics.
- Proven retention with a D1 rate of 65%, built on engaging core gameplay rather than dependency on rewards.
- Web3 integration via Telegram and KAIA blockchain, creating new user acquisition opportunities.
- A multi-regional strategy tailored for high-growth markets like Japan, Taiwan, and Thailand.
This combination of engaging gameplay, platform compatibility, and sustainable retention sets Jumping Peng apart in the competitive landscape.
Tokenomics
Token Utilities
$PENG Token
- Governance
- Staking rewards
- In-game purchases
- Peng point economy
Revenue Model of the Protocol
- NFT sales
- In-app purchases
- Advertising revenue
- Token economy
Value to Kaia Ecosystem
User Acquisition
- Brings mainstream casual gamers to Kaia blockchain
- Target: 30k MAU within 3months
Transaction Volume
- Daily in-game transactions
- NFT marketplace activities
- Token trading volume
Ecosystem Integration
- Exclusive features for Kaia wallet users
- Cross-promotion with other Kaia projects
- Priority benefits for Kaia token holders
Strategies
Community & gameplay strategy (70%)
- Seasonal gameplay rewards distribution
- Community staking & governance
- User achievement-based token allocation
- Guild partnership rewards
Marketing strategy (20%)
- Regional KOL partnerships
- Targeted marketing campaigns in JP, KR, TW, TH
- Initial user acquisition rewards
- Airdrop campaigns
Team & advisory strategy (10%)
- Long-term team token vesting
- Advisory board incentives
- Development milestone rewards
Platform integration
- LINE Mini App primary platform
- Multi-chain expansion roadmap
- Cross-platform user benefits
Business Plan
Marketing Strategy
Budget allocation ($16,000)
- Regional events: $10,000
- Localized marketing campaigns
- Community events
- Community building: $5,000
- Online/Offline events
- Community engagement
- Influencer marketing: $1,000
- KOL partnerships
- AMAs
Community Strategy
- Regular dev/community AMAs
- Tournament events
- Guild partnerships
- Social media engagement
Partnership Strategy
- 10+ mini app cross-promotions
- Gaming guild collaborations
- KOL partnerships
Backer
- SV invest
- Government TIPS program
Risk Points
Market risks
- Competitive hypercasual market
- User retention challenges
Technical risks
- Server infrastructure stability
- Cross-platform compatibility
Economic risks
- Token economy balance
- Sustainable revenue model
4. Industry
Market Overview
-
Hypercasual Gaming Market: Valued at ~$13.5B in 2023, projected to grow to $27.48B by 2032 (CAGR: 8.2%).
-
Blockchain Gaming Market: Generated $4.6B revenue in 2022, expected to reach $65.7B by 2027 (CAGR: 70.3%).
-
Mobile Gaming: Accounts for 51% of the $203B gaming market (2022), with strong adoption in East Asia and Southeast Asia
Potentials
-
Multi-Platform Expansion: Blockchain integration boosts accessibility and cross-platform growth.
-
Web3 Gaming Growth: Blockchain games represent 28% of dapp activity with 2.8M daily active wallets (Q2 2024).
-
Regional Gaming Communities: East and Southeast Asia lead in hypercasual downloads and engagement
5. Investment Overview
- Type: SAFT(Simple Agreement for Future Token)
- Investment Size: US $150,000
Appendix: Questions and Answers
Q1. Location of Entity
A1.
Depending on the investor, the entity location may be determined as either Dubai or Panama City. However, prior to the TGE, we can execute an agreement with our Korean entity, YAYLABS, and include provisions in the contract for a subsequent change of the token contract entity if needed.
Q2. The reason for fundraising
A2.
Funding Needs Are Clear: The funds we are raising will be primarily used for marketing and exchange listing fees, both of which are essential for ensuring strong adoption and liquidity. The need for capital is well-defined and strategic.
In addition to the needs for funding, We see strong synergy between Cave DAO’s community power and our IP, gamification, and traction tools, creating opportunities for co-marketing and portfolio-level partnerships.
With Epoch season approaching, we’re particularly interested in collaborating with Lair Finance to drive user engagement and integrate $PENG into relevant campaigns. Additionally, our traction tools, already engaging projects like Superz and Goblin Master, could enhance engagement across Cave DAO’s ecosystem.
We believe Cave DAO’s community strength can amplify these initiatives, and we’d love to explore ways to work together. Let’s discuss further!
Q3. In the competition result(Kaia Square), there’s only 1 weekly on-chain wallet and 1 weekly transaction for Jumping Peng. Can you explain any reason for this data?
A3.
The competition results currently do not account for NFT transactions or attendance contracts between DApps and the LINE DApp Portal. This is an ongoing issue that will be corrected in future aggregations. We have updated our smart contracts accordingly, ensuring that the next data aggregation will reflect accurate numbers.
Strategic Approach for Phase 2:
- Since we have an advantage in user count and revenue metrics, we are strategically introducing reward-based missions in Phase 2 to boost Unique Active Wallets (UAW) and the number of transactions.
- This will further solidify our position and competitiveness within the KAIA ecosystem.