# \#9 Investment Proposal - Lucky Savings **URL:** \ **Category:** Investment Proposal\ **Tags:** proposal, lucky-savings\ **Created:** [April 7, 2025, 10:49am UTC](https://cavedao-fund.discourse.group/t/9-investment-proposal-lucky-savings/28 "2025-04-07T10:49:14Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![Investment\_Manager](https://avatars.discourse-cdn.com/v4/letter/i/ac91a4/32.png) [@Investment\_Manager](https://cavedao-fund.discourse.group/u/Investment_Manager)\ **Post date:** [April 7, 2025, 10:49am UTC](https://cavedao-fund.discourse.group/t/9-investment-proposal-lucky-savings/28/1 "2025-04-07T10:49:14Z")
# 1. Project Overview **Project Name** : Lucky Savings **Company Name** : Lucky App Limited **Company Location** : Hong Kong **Category** : DeFi **Official Website** : [LuckySavings.io](https://LuckySavings.io) **Whitepaper** : [Lucky Savings Whitepaper](https://docs.google.com/document/d/1XyO6wEnaBlTvpCFAWb0NBPelFJo7z5QvBl5AMoXPZVM/edit?usp=sharing) **TGE Timing (expected date)** : 2025 Q3-Q4 ### Token Information (if applicable) **Token Ticker** : LUCKY **Token Type** : ERC20 **Explorer Link** : [KaiaScan](https://kaiascan.io/) **Total Supply** : 10,000,000,000 **Current Circulation Supply** : None **Smart Contract** : NA **Audit Report** : NA **Market Cap** : NA **Unlock Schedule** : NA * * * # 2. Team ### Executive Members - Stephen Cheung - Andy Lee ### Organization Chart - Dinis Araujo - Roy Chen ### History and Milestones - **Stephen Cheung** - Background: General Partner at WAGMI Ventures, with extensive experience in traditional finance and blockchain. - Achievements: - Managed over $100M in assets as a licensed securities professional in the U.S. - Founded DAO House, overseeing treasuries exceeding $400M. - Enhanced leadership through successful ventures in finance, blockchain, and restaurants. - Education in more than five countries. - **Andy Lee** - Background: Expert in product development and operations, focusing on consumer apps (games, digital banking) and business solutions (fintech, SaaS). - Achievements: - Launched products generating over 1M+ DAU and $200M in annual revenue. - Founded Legend of Arcadia, launched $ARCA token with FDV of $80M. - **Dinis Araujo** - Background: Web3 developer and blockchain researcher with a PhD from NOVA IMS. - Achievements: - Key researcher in European blockchain projects like Communitas and EBSI. - **Roy Chen** - Background: Expert in product operations and user growth. - Achievements: - Founded HypeSaints, first Web3 project by STEPN. - Generated significant revenue for major gaming companies (Tencent, Riot Games, DreamSky, CMGE). * * * # 3. Business ## Business Status ### Project Description Our platform introduces two innovative features: - **Lossless Lottery** : Users deposit USD Stablecoin or KAIA, and only the yield from these savings funds a lottery, ensuring no capital loss. - **Lossless Launchpad** : Users fund blockchain projects with yield, maintaining principal safety while supporting innovation. ### Problems to Solve In today’s financial landscape, traditional savings lack excitement, and blockchain technology remains inaccessible to most due to complexity and perceived risk. Over 60% of people worldwide play lotteries for the thrill and hope of winning, yet less than 1% ever secure significant prizes. Similarly, 70% of individuals are interested in investing but are deterred by high risk and complexity. Lucky Savings addresses these gaps by integrating with LINE—a trusted, daily-use platform in Asia with 220 million monthly active users—to offer a simple, secure, and engaging financial experience. ### Project Features - Lossless Lottery and Launchpad on LINE Messenger ### Key Achievements - **Line Approval** : Secured permission to build on LINE. ### Competitor Comparison - None on LINE ## Tokenomics ### Token Utilities - **Lossless Lottery Pool:** Users deposit $LUCKY tokens into a dedicated pool, paired with USDT from our treasury to create liquidity on DEXs. The yield from this liquidity funds a lottery, ensuring no risk to the principal. - **Multi-Pool Funding:** Fees from USD Stablecoin and KAIA pools are reinvested into the $LUCKY pool, amplifying the prize pool and token value. - **Governance (Future):** $LUCKY holders may participate in governance decisions for platform upgrades and project selections in the launchpad, pending regulatory approval. - **Revenue Distribution:** 100% of protocol revenue (e.g., fees, yield) is fed back to $LUCKY token holders/stakers, creating a self-sustaining ecosystem. ### Revenue Model of the Protocol - 100% of the Fees from USD Stablecoin and KAIA pools are reinvested into the $LUCKY pool, amplifying the prize pool and token value. ### Value to Kaia Ecosystem - DeFi TVL growth and new user acquisition ### Strategies - **Win Win Win - Fight Fight Fight** ## Business Plan ### Marketing Strategy - **Leverage Points** : Exploit LINE’s social graph, Kaia’s developer community, and low-cost traditional channels for maximum reach with minimal spend. - **Behavioral Drivers** : Focus on Motivation (excitement of winning), Ability (simplicity via LINE), and Prompts (notifications, stickers) to drive action. - **Cost Efficiency** : Prioritize organic growth, partnerships, and free tools over paid ads, keeping costs under $50,000 for the first 6 months. ### Community Strategy - **LINE Messenger Strategy** (Primary Channel) - Action: Launch a referral system where users earn LUCKY Points for inviting friends who deposit (e.g., $10 USD/KAIA). Integrate LINE stickers (exclusive Lucky Savings designs) as rewards—LINE users love stickers, driving organic sharing. - Execution: Pilot with 10,000 LINE users within 2 weeks, using LINE’s free API for notifications. Track referral rates and iterate based on engagement data. - Psychological Leverage: Use FOMO (e.g., “Your friend just won—join now!”) and social proof (leaderboards in LINE chats) to trigger sharing. - Scalability: Aim for 1M users in 3 months via network effects (Reed’s Law), as each user brings 5+ friends. ### Partnership Strategy - **LINE Influencer Partnerships** (Cost: $2,000, Impact: High) - Action: Identify 5 micro-influencers (5K–50K followers) on LINE who focus on finance, gaming, or lifestyle in Asia. Offer them free lottery entries and $LUCKY tokens for promoting Lucky Savings in their chats/stories. - Execution: Reach out via LINE’s business API (free) within 1 week, track engagement (clicks, deposits) over 2 months. - Psychological Leverage: Leverage their trust and social proof to build credibility among followers. ### Backer - Yes ### Risk Points - NA * * * # 4. Industry ### Market Overview Lucky Savings targets a massive and growing market, leveraging LINE’s dominance in Asia and the global rise of blockchain finance. Key market dynamics include: - **LINE User Base:** With 220 million monthly active users, primarily in Asia (e.g., Japan, Thailand, South Korea), LINE is a cultural staple integrated into daily life. Over 60% of these users engage in financial services via LINE Pay, creating a prime audience for Lucky Savings’ lossless lottery and launchpad. - **Lottery and Savings Market:** Globally, lotteries generate over $300 billion annually, with 60% of players motivated by excitement but deterred by risk. In Asia, savings rates exceed 30% of GDP, yet traditional savings products lack engagement. Lucky Savings addresses this gap with a risk-free, thrilling alternative. - **Blockchain Adoption:** 70% of individuals are interested in investing but hesitate due to risk and complexity. Lucky Savings simplifies blockchain access via Kaia Chain and LINE, tapping into a $1.7 trillion crypto market projected to grow to $10 trillion by 2030 (Statista, 2023). - **Cultural Fit:** LINE’s high engagement, local penetration, and direct marketing potential make it ideal for financial innovation, positioning Lucky Savings as the first Web3 miniApp on LINE with a lossless model. ### Potentials - 220 Million Monthly Users * * * # 5. Investment Overview - Term : SAFT(Simple Agreement for Future Token) - Proposed Investment Amount : US $30,000